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Shaun Loves Wool Campaign
For over 40 years, Westex have supplied and manufactured high-quality natural wool carpets from our UK-based site – which is why Westex are proud to support the 'Shaun Loves Wool' Campaign!
About the campaign
Wool’s many natural benefits and performance attributes in wool flooring are being highlighted to consumers as Shaun the Sheep becomes an ‘ambaaa-ssador’ to the Campaign for Wool and British Wool, marking the start of a special 3-year consumer awareness campaign, drawing special attention to the plethora of wool’s natural performance benefits alongside the safety aspects of wool flooring, and wool’s inherent ability to repel stains and clean easily without the need for harsh chemicals.
Promoting his messages of ‘Shaun Loves Wool’ and ‘The Perfect Carpet for Ewe’, this world-renowned, loveable sheep brings together the core values of the character’s creators, Aardman and the studio’s Shaun the Sheep of ‘One Farm’ initiative.
Wool looks better for longer
wool is easy to clean
wool is perfect choice for allergies
wool is naturally sustainable
Why Wool Matters
Wool carpets are also known for being incredibly easy to clean. Thanks to wool’s natural resistance to dirt and stains, regular maintenance is simple, and the carpets maintain their fresh appearance with minimal effort.
Moreover, wool’s durable nature means that these carpets look better for longer, retaining their beauty even in high-traffic areas, making them a long-lasting investment for any home.
Campaign for Wool website